Design...

After listening to Jonathan Ive talk about the reasoning behind Apple design, he made me realise that products should be designed to have a function, from the purpose of materials, the aesthetics of the look (also coming from the use/ positioning of components) , the reason behind the shape, why it should perform a certain way & that components should only exist if they have a use, rather than having a component that is useless. A blatantly obvious reasoning, but understood.